Deutsches Technikmuseum

How do you give one of Europe’s largest technology museums a single, shared identity?

Awards

  • ED Awards
  • ADC
ED Awards
ADC
 
 

About the project

The museum of technology brings together fourteen departments and a science center under one roof. Our task was to unite a fragmented visual landscape in a single, coherent identity.
At the heart of the new design is a modular robot built from the elemental shapes of circle, square and triangle. More than a logo, it functions as a visual system – transforming into icons, illustrations, machines and animations across every touchpoint.
The result is a flexible identity that reflects the museum’s vision of »People and Technology in Motion« – making technology approachable, playful and accessible for everyone.