Odeya
Strategic renaming and visual rebranding for a digital health startup at Charité Berlin
About the Project
Through an iterative process, we developed Odeya from naming to visualization, employing a clear, dynamic design language infused with empathy. Fluid, organic shapes in the logo symbolize movement and transformation, reflecting users’ emotional and physical journeys. Authentic, body-positive imagery, approachable language, and a warm color palette bridge the gap between expert knowledge and personal experience, making an often stigmatized topic approachable and trustworthy.
