Identity Branding for sustainable bag manufacturer PSSBL
The idea was to design a bag, that matches the needs and culture of contemporary urban active people. And even more than that: to build a brand with the clear mission to protect our oceans and act as social responsible as possible. A brand for authentic people that connects design, functionality and durability with social and environmental responsibility. With the minimalistic design PSSBL does not only represent a contemporary urban language but also keeps up to date for a long time.