Bauhaus-Archiv / Museum für Gestaltung
Preserving a legacy by allowing it to evolve.
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Bauhaus-Archiv / Museum für Gestaltung
The Bauhaus was never static. Throughout its history it continually reinvented itself. This idea became the foundation of the new identity for the Bauhaus Archiv.
Rather than repeating familiar Bauhaus clichés, the design positions the institution as a place for experimentation, exchange and new ideas. A refined wordmark, a custom typeface and an open visual system create an identity that can evolve over time.
Like the Bauhaus itself, the design is not a fixed style but a framework for continuous change.
