About the Project
For Carl Zeiss Vision, we developed an in-store iPad application that enables the optician to demonstrate the build, different functionalities, and individual appearance of ZEISS spectacle lenses to their customers.
Three different display modes (static image mode, camera mode, and VR) and 3D animations let the viewer experience the complex designs, qualities, colors, gradients, and coatings of ZEISS lenses in an easily understandable way and in realistic surroundings. Products and features can be stored on a clipboard and handed over to the customer. The Lens Demonstration Module is part of the ZEISS Visuconsult 100 application suite. The project has received several international awards.