Carl Zeiss Vision

The ZEISS Lens Demonstration Module


  • IF design award
  • Gute Gestaltung
  • ADC
IF Design Award
Gute Gestaltung

About the project

For Carl Zeiss Vision we developed an in-store iPad application that enables the optician to demonstrate the build, different functionalities and individual appearance of ZEISS spectacle lenses to their customers.

Three different display modes (static image mode, camera mode and VR) let the viewer experience the complex designs, qualities, colors and gradients as well as coatings of ZEISS lenses in an easily understandable way and realistic surrounding. Products and features can be stored to a clipboard and handed over to the customer. The Lens Demonstration Module is part of the ZEISS Visuconsult 100 application suite.