Carl Zeiss Vision

My Vision Profile –
Design of a Playful Questionnaire about Vision Needs in Everyday Life

Awards

  • ADC
  • Gute Gestaltung
  • IF design award
  • Red Dot
  • German Design Award
ADC
Gute Gestaltung
IF Design Award
Red Dot
German Design Award

About the Project

For Carl Zeiss Vision, we created a progressive web app, which provides the end consumer with a personalized lens recommendation while heightening their appreciation for visual aids specifically tailored to their individual day-to-day needs. Based on the ZEISS lens product portfolio, we developed a questionnaire regarding the users’ work and lifestyle, divided into four thematic blocks that differ in color and composition. The different segments are united by an integrated user interface that draws on clean lines and graphics and is uncomplicated and intuitive in its usability.

The short analysis results are arranged in summary reflecting the preceding chapters’ color schemes to be presented to a ZEISS optician as a printout or via QR code.